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  • 隐私政策

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Vehicle Data

Some vehicles you rent from Apex have been manufactured or equipped with on-board devices so as to be connected to the internet (connected car) which allow us to send commands to and receive certain information from the vehicle, including geolocation data from a global positioning system (GPS). If you rent a connected car from us your personal information will be processed in accordance with this Notice and any applicable Connected Cars Privacy Addendum included in the General Conditions of Rental (or such other notice regarding connected cars as we may provide to you in the future).

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Photos & Video

Apex rental locations may be equipped with video security surveillance systems as well as cameras that may record as our vehicles depart/enter our lots and these cameras may take images or photos of you, authorised drivers and passengers.

We may take an image or photo of you and scan your drivers licence, passport or other identity document to confirm information you provided Apex.

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Online Data

When you download, visit and use our websites and/or Apps, Apex automatically collects technical information. This section tells you more about what technical information we collect and why we collect it.

IP Addresses & other information collected automatically: We may collect your IP address when you visit our websites to help us diagnose problems with our main computers, for system administration, to report aggregated information to our business partners, and to audit the use of our website. We do not normally link IP addresses to anything personally identifiable. In select circumstances, we may use IP addresses to help us identify you when we feel it is necessary to enforce compliance with our Website Terms and Conditions or to protect our service, site, users or others. We may also collect your browser type, Internet Service Provider (ISP), referring/exit pages, the files viewed on our site (e.g., HTML pages, graphics, etc.), operating system, date/time stamp, and/ or clickstream data to analyse trends in the aggregate and administer the site.

Session Replay: When you visit our website, we will sometimes also record information about your browsing session on the site, including which pages you visited and any forms on the website that you completed. We review this information to identify any technical issues in the operation of our sites and to improve the user interface of our sites. We use a third party to help us with this service and this information will be passed to that third party for this purpose but this information is not disclosed to any other third party.

Cookies & other similar technologies: We may send cookies (pieces of programming) to your computer when you visit our websites at https://www.apexrentals.com.au/, https://www.apexrentals.co.nz/ or http://www.rentalcar.co.nz. Cookies can be stored on your shared drive or other storage device (persistent cookies) or in memory (session cookies). Cookies enable us to enhance the web offerings to you and to optimise your online experience. We will not collect any of your personal information with our cookies or match them to your identity unless required by law. Persistent cookies identify pages accessed and provide personalised features, for example, choosing which page you would like to make your start page. They are used to help us develop the design and layout of the web site, improve applications and measure their effectiveness. Session cookies are used for security purposes as part of our customer identification process. These cookies allow you to be recognised once you have logged in and provide you with the confidential access to your rental records. We may also allow third parties (such as Google Analytics) to collect statistical data from our sites using their persistent cookies. However, these cookies do not capture information that can personally identify you. They are simply used to measure the effectiveness of our site.

Mobile Analytics: When you download and use our Apps, we use mobile analytics software to help us better understand the functionality of our App on your mobile device. Our analytics may record how often you use the App, how you use the App, aggregated usage, performance data and where you downloaded the App from. To read more about how we use information for research please see the Analytics section.

Mobile GPS and Push Notifications: If you let us, when you use our Apps we may collect location markers using the GPS in your device. Knowing approximately where you are helps the App provide you better service, such as finding the nearest rental location near you. This also helps us send you push notifications or other communications based on your location (for example, nearby special offers) and for providing certain services such as arrival and return notifications, providing information about vehicle location, available upgrades, etc. We will only share this information with our mapping provider for the purpose of providing you our services. To ensure you receive proper notifications, we will need to collect certain information about your device such as operating system and user identification information. If you change your mind about sharing your location or receiving push notifications from the App, adjust the settings of your mobile device to turn off transmission of geolocation data or to stop transmission of push notifications at any time. Just remember if you do turn these features off, you will not receive information tailored to your location or special locations-based offers.

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Online Advertising

Apex uses third-parties to provide online or electronic ads on our behalf. These third parties use data about your visits to our websites and Apps usage to send you customised ads that may be of interest to you. This information is collected using cookies, scripts, pixel tags, etags, web beacons and other similar technologies by Apex and our third-party advertising partners in accordance with our Cookie Policy.

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Marketing

Apex may share personal information with third parties (as detailed in the Information Sharing section) to help us with our marketing and promotional projects, such as managing our social media pages, running contests, sweepstakes and other promotions, or sending marketing communications.

We will only use your personal information to send you marketing where you have given us your consent to receive marketing or we are otherwise permitted by applicable law to do so. This marketing will be sent to you either electronically or to your postal address.

Don't want to receive promotional and marketing post, emails and text messages from Apex and our partners? No problem! You can withdraw your consent to direct marketing or tell us you do not want to receive such marketing at any time. See the Your Choices section to find out how.

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Analytics

We use analytic software, such as Adobe Analytics, Google Analytics and others, to help us to better understand the functionality of our software on our websites and Apps on your device. These software tools record technical information including about your device together with usage information such as how often you use our website or App, which features you use or don't use in the website App or which pages you visit on the website, aggregated usage, performance data, where the App was downloaded from and information about your visit to the site, including details of some of the URL clickstream to, through and from our website. Further information about these tools is set out in our Cookie Policy.

Want to learn about all what happens when you visit our websites or use our Apps? Learn more under the Online Data section.

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Children

Apex's websites, Apps and services are not for children under the age of 16. This includes any links to other websites that we provide for your convenience. We don't knowingly collect personal information from children for any reason. If you think Apex has received personal information of your child or another minor, please contact our Data Protection Officer at the address set out in the Data Controllers and Contact Details by Country section.

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Information Sharing

Third party recipientPurpose of disclosureLegal Basis for Processing
Independent licensees / franchisees and network providers in order to perform our contract with you and to understand how you use our services and to improve our business
  • Make and confirm your rental reservation;
  • Provide our rewards program and update partner points and rewards;
  • Connect with your corporate and commercial accounts;
  • Assist with navigation assistance or itinerary planning;
  • Provide customer assistance;
  • Resolve toll, traffic or parking violations;
  • Processing any claims relating to accidents and/or injuries;
  • Providing roadside assistance services;
  • To protect or defend the rights or well-being of us, our employees, customers or others;
  • Verify safe driver criteria for qualified drivers.
  • Performance of Contract;
  • Legitimate Interests;
  • Legal obligation;
  • Consent; or
  • Apex may disclose personal information for other purposes permitted under the Australian or New Zealand Privacy Principles.
Travel agents in order to perform our contract with you when you use a travel agent and to understand how you use our services and to improve our business
  • Make and confirm your rental reservation;
  • Process payments and refunds;
  • Assist with navigation assistance or itinerary planning;
  • Provide customer assistance;
  • Providing roadside assistance services;
  • To protect or defend the rights or well-being of us, our employees, customers or others.
  • Performance of Contract;
  • Legitimate Interests; or
  • Apex may disclose personal information for other purposes permitted under the Australian or New Zealand Privacy Principles.
Your employer or organisation in order to provide you with benefits of a corporate or association program and to understand how you use our services and to improve our business
  • Verify driver licences or other government identification.
  • Verify eligibility to use designated account and discount codes;
  • Connect with your corporate and commercial accounts.
  • Performance of Contract;
  • Legitimate interests; or
  • Apex may disclose personal information for other purposes permitted under the Australian or New Zealand Privacy Principles.
Brokers in order to perform our contract with you when you book a rental through their service and to protect our business from fraud and bad debts
  • Make and confirm your rental reservation;
  • Process payments and refunds;
  • Provide customer assistance;
  • Handle debt collection;
  • Fraud check.
  • Legitimate Interests; or
  • Apex may disclose personal information for other purposes permitted under the Australian or New Zealand Privacy Principles.
Booking engines in order to perform our contract with you when you use a booking engine and to understand how you use our services and to improve our business
  • Make and confirm your rental reservation.
  • Verify eligibility to use designated account and discount codes;
  • Process payments and refunds;
  • To protect or defend the rights or well-being of us, our employees, customers or others.
  • Performance of Contract;
  • Legitimate Interests; or
  • Apex may disclose personal information for other purposes permitted under the Australian or New Zealand Privacy Principles.
Credit card issuers in order to obtain payment from you
  • Process payments and refunds;
  • Fraud check;
  • Handle debt collection.
  • Performance of Contract;
  • Legitimate Interests; or
  • Apex may disclose personal information for other purposes permitted under the Australian or New Zealand Privacy Principles.
Corporate account manager in order to provide you with benefits of a corporate or association program and to understand how you use our services and to improve our businessIf you are renting with a corporate, membership or other similar commercial entity account, we may share personal information with the organisation that manages the account for their own purposes. We recommend you review their privacy policy to learn more about their privacy practices.
  • Performance of Contract;
  • Legitimate Interests; or
  • Apex may disclose personal information for other purposes permitted under the Australian or New Zealand Privacy Principles.
Marketing agent in order to provide you with benefits of a corporate or association program and to understand how you use our services and to improve our business
  • Provide our rewards program and update partner points and rewards;
  • To protect or defend the rights or well-being of us, our employees, customers or others.
  • Performance of Contract;
  • Legitimate Interests; or
  • Apex may disclose personal information for other purposes permitted under the Australian or New Zealand Privacy Principles.
IT service providers including IT platform providers and website analytics service providers in order to in order to perform our contract with you and to understand how you use our services and to improve our business
  • Support our IT systems and infrastructure;
  • Provide maintenance services for our IT systems and infrastructure;
  • Provision of data hosting and other data processing services;
  • Provide analytics services relating to your use of our website to identify any technical or user interface issues and/or improvements in connection with the website
  • Legitimate Interests; or
  • Apex may disclose personal information for other purposes permitted under the Australian or New Zealand Privacy Principles.
Government, regulatory and law enforcement agencies in order to meet our legal obligations
  • To verify your driver's licence and ensure you meet our safe driver criteria;
  • As requested by these agencies if the disclosure is required or permitted by law;
  • To take action regarding illegal activities, traffic offences or violations of terms of service;
  • If we have a good faith belief that there is an emergency that poses a threat to the safety of you or another person; and
  • As otherwise required or permitted by law.
  • Legal requirement;
  • Legitimate Interests; or
  • Apex may disclose personal information for other purposes permitted under the Australian or New Zealand Privacy Principles.
Insurance companies and claims handlers in respect of any insurance product you purchase in connection with your rental
  • Provide and service the insurance product you have requested;
  • Manage any claims that may be made under the relevant insurance policy
  • Performance of Contract;
  • Legitimate Interests; or
  • Apex may disclose personal information for other purposes permitted under the Australian or New Zealand Privacy Principles.

We may also transfer or assign your personal information to third parties as a result of, or in connection with a sale, merger, consolidation, change in control, transfer of assets, bankruptcy, reorganisation, or liquidation. Or if we are involved in defending a legal claim, information about you that is relevant to such claim may be disclosed to third parties as a result of, or in connection with, associated legal proceedings.

We may, in accordance with the Marketing section, share your information with business and promotional partners (where you have provided your consent to such information sharing) in order to send you information about products and services you may like. If you decide you no longer want to receive such promotional and marketing messages, please read the Your Choices section to find out how you can opt-out.

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Your Choices

If you want to opt out of receiving promotional and marketing emails, text messages, post and other forms of communications from Apex or our promotional partners in relation to which you might receive in accordance with the Marketing section, you can best opt out by using one of the following ways:

  • Log into your account and update your profile.
  • Click "unsubscribe" at the bottom of an email we sent you.
  • Go to our Data Controllers and Contact Details by Country section to email the customer service representative suited for you.

If you do opt out of receiving promotional and marketing messages, we can still contact you regarding our business relationship with you, such as account status and activity updates, survey requests in respect of products and services we have provided to you after you rent from us, reservation confirmations or respond to your inquiries or complaints, and similar communications.

Want to close your account, stop doing business with Apex, or otherwise opt out of Apex collecting, using or disclosing your personal information? We will be sorry to see you go. Please contact our customer service representatives in accordance with the Data Controllers and Contact Details by Country section.

Please also see your rights set out in Your Privacy Rights section.

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Safeguards

The security of your personal information is important to us. We take reasonable steps to make sure your information is protected from unauthorised use, access, disclosure, alteration, destruction or loss. For financial or payment information, we use firewalls and Transport Layer Security (TLS) encryption. We take security extremely seriously but as no system is 100% secure, we can't completely guarantee the protection of your personal information, any more than any other organisation can.

We do not ask for financial or payment information, such as your credit card number, passcode, account number or pin number, in an e-mail, text or any other communication that we send to you. Please always check that any website on which you are asked for financial or payment information in relation to our rentals or services is operated by Apex or its affiliates. If you do receive a suspicious request, do not provide your information and report it by contacting one our customer service representatives as set out in the Data Controllers and Contact Details by Country section.

You are responsible for keeping your account passcode, membership numbers and pin numbers safe and secure. Don't share those with anyone. If there is an unauthorised use or any other breach of security involving your information, you must notify us at the customer service contact information below as soon as possible.

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Information Retention

Apex keeps your personal information for no longer than is reasonably necessary or required by law. How long we keep it depends very much on the type of information and purpose.

The criteria we use to determine the retention period for certain categories of data is as follows:

  • the length of time that you are a member of our frequent renter programme or any other loyalty scheme that we operate or a member of any corporate programme;
  • how frequently you rent with us or when you most recent rental occurred;
  • whether there are contractual or legal obligations that exist that require us to retain the data for period of time;
  • whether there is any ongoing legal claim that relates to any rental you have made with us, or that is otherwise related to your relationship with us;
  • whether any applicable law, statute, or regulation allows for a specific retention period;
  • whether the personal information is considered to be a special category of personal information, in which case a shorter retention period generally would be applied; and
  • what the expectation for retention was at the time the data was provided to us.

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International Transfers

Rentals

As we offer the ability to rent vehicles and benefit from our services in many locations globally, we will transfer your personal information to our affiliates, independent licensees and travel agents in these locations for the purposes of fulfilling your rental request and/or entering into a rental agreement. The exact location of where your personal information will be transferred depends on the location of your rental. A list of these locations on our website at:

https://www.apexrentals.co.nz/rental-car-locations

https://www.apexrentals.com.au/rental-car-locations

http://www.avis.com.au/en/locations/all-au-locations

https://www.avis.co.nz/en/locations/new-zealand

https://www.budget.co.nz/en/locations/new-zealand

https://www.budget.com.au/en/locations/au

Many of the countries to which your personal information may be transferred for these purposes that are located outside Australia or New Zealand do not benefit from an adequacy decision issued by the EU Commission regarding protection afforded to personal information in that country. Details of these specific countries can be found here: https://ec.europa.eu/info/law/law-topic/data-protection/data-transfers-outside-eu/adequacy-protection-personal-data-non-eu-countries_en.

These transfers are made either as they are necessary for the performance of a contract to which you will be a party, or for pre-contractual measures. Alternatively, adequacy of data protection is ensured by standard data protection clauses that we have in place with the relevant recipient. A copy of these standard data protection clauses may be requested via our Data Protection Officer at the address set out in the Data Controllers and Contact Details.

Business operations

In addition, the information we collect from you may be transferred to, and stored by, IT vendors who operate on our behalf. In particular, these include our booking engine hosting provider that is located in Australia. We also transfer information to a number of providers of business application – such as CRM and marketing applications – as well marketing service providers. These providers are primarily located in Australia.

Adequacy of data protection is instead ensured by standard data protection clauses we have in place with that third party. A copy may be requested via our Data Protection Officer at the address set out in the Data Controllers and Contact Details.

Given the global nature of our business, we also transfer information within the group companies of Avis Budget Group, Inc as for certain activities the group uses shared IT functions. Transfers from within Australia or New Zealand for these purposes are primarily made to the United States, although transfers may be made to other countries as well. Adequacy of data protection is instead ensured by standard data protection clauses we have in place with the recipient. A copy may be requested via our Data Protection Officer at the address set out in the Data Controllers and Contact Details.

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Your Privacy Rights

You may have – in accordance with applicable data protection laws – the following rights when it comes to our handling of your personal information:

  • Right of access – you may have the right to request a copy of the personal information we have about you and to request supporting information explaining how the personal information is used.
  • Right of rectification – you may have the right to request that we rectify inaccurate personal information about you.
  • Right to withdraw consent – where we process your personal information based on consent (including direct marketing consents), you have the right to withdraw consent at any time. However, this will not affect the lawfulness of the processing based on consent before its withdrawal. Furthermore, even in case of a withdrawal we may continue to use your personal information as permitted or required by law.

Right to complain:

If you feel that we have not respected your privacy or that we have conducted ourselves inconsistently with this Privacy Notice, please contact our Data Protection Officer in any of the ways set out in the Data Controllers and Contact Details by Country section and advise us as soon as possible. We will investigate your queries and privacy complaints within a reasonable period of time depending on the complexity of the complaint.

It would assist us to respond to your complaint promptly if it is made in writing. Please detail information relevant to your complaint.

WE WILL NOTIFY YOU OF THE OUTCOME OF OUR INVESTIGATION.

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Data Controllers and Contact Details by Country

If you are making a rental or visiting a local country version of our websites or mobile sites in the following countries, the data controller is listed in the table below.

You can also contact our Data Protection Officer in respect of any issues or questions you have regarding our processing of your personal information. They act as the Data Protection Officer in respect of all of the data controllers listed below and can be contacted at:

Email: [email protected]

Postal Address: Data Privacy Officer, Avis Budget Group, 197-201 Coward Street, Mascot, NSW 2020

Telephone: +61 (2) 9353 9033

CountryData ControllerContact Information
AustraliaApex Car Rentals Pty LimitedTower B, Level 1 197 Coward St, Mascot NSW 2020
New ZealandApex Car RentalsMillennium 2, Building C, Level 3, 600 Great South Road, Ellerslie, Auckland, 1051, New Zealand
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Independent Locations

Did you know that many of our locations are independently owned and operated? Each of these locations collects, uses and discloses personal information for its own purposes. Apex does not control the independent licensee's or franchisee's use of this peronal information. Please ask to review the privacy notice for that location.

When you are dealing with an independent location, the licensee or franchisee is responsible for collecting and processing payment and may engage in its own email campaigns and other forms of marketing to you. Apex is not responsible for the compliance of the independent location with privacy laws. However, if you believe the independent location is violating privacy laws, you may report this to Apex’s Data Protection Officer at [email protected]

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Key Contacts

Want to talk to us? Check the list below to find out the best way to reach us. When you contact us, we may take steps to verify your identity for security purposes.

I want to…How to reach us
Contact Apex Car RentalsPlease check the website for your country for contact details.

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